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FijiShop.com cashes in on e-commerce boom
By Bernadette Hussein
E-commerce is fast becoming a popular way to shop. Thousands of companies around the world are falling into this trend because they don't want to be left behind in the Internet rush.
One that aims to make Fijian products available to buyers on the World Wide Web is iNet or Internet Fiji.
The brains behind the project are Dominic Sansom, Stefan Ali and Jan Dunlop. FijiShop.com went on-line in December, offering 50 Fiji-made products.
According to Ali, it was something they had thought about for a while.
"We took a look at the avenues open to us and the only practical one was the shop. We bounced that around within the partners and then decided that the shop was what we were going to do.
"The shop is limited to what we want to see. We've gone out and picked products we feel will do well. These are local products which include books, CDs, a certain amount of clothing, spices, coffee, kava and handicraft."
The Internet address for the shop is www.FijiShop.com.